mobile friendly website90% of Australian smartphone owners access the internet via their smartphones daily[1]. In many cases, a person’s first impression of your website will be how it is presented on a mobile device.

Recently Google announced that “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

If your website is not mobile responsive it could be penalised in Google’s search results.

So what does this mean?

Without getting too technical it means that from April 21 you may find it harder to rank in Google’s mobile search results if your website is not mobile-friendly.  Websites that are mobile-friendly will be prioritised in the search results.

Is your website mobile-friendly?

You can type your web address into your mobile phone. If you website is just a shrunken version of your desktop, it is not mobile friendly. Type the following ClientComm produced websites into your mobile phone or and youwill see how the sites are reorganised to present the information in an ‘easy to read’ format.



  • Using your smart phone, type in your business name into the google search box and if your website is mobile-friendly it will be tagged “mobile-friendly” in the search results.


What does mobile-friendly really mean?

A mobile-friendly or mobile-responsive website works on very small screens, very large screens and any resolution in between. The interface of the site dynamically changes depending on the device being used.

A mobile-friendly website allows for easy reading and navigation with a minimum of resizing, panning and scrolling. If a website just shrinks and you have to “pinch” the screen to be able to see the menus then the site is not responsive.


Mobile-friendly website on
a mobile phone
Mobile-friendly website on a PC screen
 . ……………………….  .


How do I make my website mobile-friendly?

If your current website is not mobile-friendly and you would like it to be then you have a few options.

  • Update your existing website – Updating an existing website to a mobile-friendly format requires a lot of back-end design work that can be quite expensive.
  • Build a new website – Using the latest technologies a new website can be built quickly and cost effectively.

For more information about mobile-friendly websites please contact Peter at ClientComm on 02 4342 1888

Read more about 5 ingredients to a people-friendly website



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